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BN3TH started in Vancouver, BC, to radically change how men think about underwear.No one performs at their best when they’re adjusting. Or shifting. Or sweaty. Increased Comfort = Increased Performance. They were the first to create underwear with a three-dimensional pouch, and the patented MyPakage Pouch Technology™ remains the key to the uniquely supportive fit. They engineer underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.